Apple holds its first product event of the year 💥💥💥

Apple CEO Tim Cook debuting the Apple Watch collection during an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco. (Stephen Lam/Getty Images)

The Apple rumor mill has been mostly quiet on the potential for a surprise product making an appearance at the event today, but if prior years are any indication, there’s always a possibility.

At its previous spring events, Apple has introduced a handful of products beyond typical Mac and iPad upgrades.

A few examples: In 2015, it announced the release date for the Apple Watch. And in 2019, it was a media bonanza: The company introduced AppleNews+, AppleCard, and Apple Arcade, along with star-studded cameos to tout new shows for AppleTV+.

Last year’s surprise: In addition to announcing a new iPad Pro, colorful iMacs and a purple iPhone last year, Apple also unveiled AirTags, a Tile-like Bluetooth locator that attaches to and helps you find items such as keys, wallets, laptops or even your car.

The AirTag, introduced during Apple's virtual event on April 20, 2021.
The AirTag, introduced during Apple’s virtual event on April 20, 2021. (Apple)

Apple holds its first product event of the year

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